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McGarrah/Jessee this week launches a national print campaign to introduce new styles of pants from Savane Apparel in El Paso, Texas.
Billings for the campaign were undisclosed but are expected to surpass $2 million, sources said.
The Austin, Texas, agency founded by former GSD&M alums Mark McGarrah and Bryan Jessee last year parlayed project work for Savane into a broader branding role with the client.
“Our relationship with McGarrah/Jessee began on a project basis. Then six months ago we approached them about coming on full time to help reinvent our brand’s image,” said Savane president Mike Mitchell.
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