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LOS ANGELES-WongDoody has launched a campaign for Youbet.com, a horse racing and wagering Internet site.
In two TV ads from the agency’s West Hollywood, Calif., office, oddly named horses are the source of comical confusion. One shows an elderly couple preparing to embrace as an urn comes into view. A voice is heard yelling, “OK. Widow snatcher. Get going. Move.” Fearing an otherworldly presence, the man hightails it. Turns out a neighbor is cheering on a horse named “Widow Snatcher” in a live race on Youbet.com.
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