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It’s all about brand recognition in the advertising business, which has led Northlich Stolley LaWarre to revamp its name in a stab at greater national recognition.
The 50-year-old Cincinnati shop will now be known simply as Northlich. A new agency logo shows the word in crimson with the final silent “h” in slate gray.
With one of the original agency partners dead and two retired, the change likely wasn’t subject to the forces of ego and interoffice politics.
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