A Office Depot Rejoins Gold Coast Advertising
ATLANTA-Office Depot confirmed Friday it will return its $60 million ad account to longtime agency Gold Coast Advertising. The move was expected [Adweek, Nov. 8]. Since leaving the Miami shop in 1996, the Del Ray, Fla., client has used three agencies, the latest being New York’s DeVito/Verdi. “No ad agency better understands Office Depot,” said Gary Schweikhart, client director of public relations. “None of the campaigns was as exciting, effective or memorable .
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