True North Spins Its Web Anew, Redefines CPS Interactive in Texas, Plans National Expansion

DALLAS-True North Communications this week relaunches its CPS Interactive unit as Sixty-
FootSpider, with plans to make the agency as well-known in the field as competitors Razorfish or DoubleClick.
Maintaining headquarters in Irving, Texas, and an office in Seattle, SixtyFootSpider will be casting its web across the U.S. next year through a series of acquisitions designed to give the agency national presence, said general manager Terry Young. Executives are looking “very heavily” at New York as the first city for expansion, he said.
SixtyFootSpider was originally established in 1994 as CPS Interactive to service Temerlin McClain client American Airlines.