Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Del Rivero Messianu in Coral Gables, Fla., prevailed over agencies on both coasts to land MoneyGram Payment Systems’ $8-10 million national Hispanic advertising account.
The Denver-based consumer funds transfer company said it heard presentations from del Rivero Messianu (dRM) and California shops Mendoza, Dillon & Asociados in Newport Beach and Casanova Pendrill Publicidad in Irvine; and Castor Advertising and Vidal, Reynardus & Moya, both in New York.
La Agencia de Orc’ & Asociados in Los Angeles previously handled the broadcast-heavy account, said Roberto Ruiz, MoneyGram’s director of Hispanic marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in