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Karsh & Hagan Communications has launched a seven-month ad campaign in Denver supporting the new IMAX film Everest.
The work, including TV, radio, print and outdoor ads, encourages people to visit The Denver Museum of National History’s IMAX theater, where the film opened on March 13.
The 43-minute documentary was shot by a group of climbers, led by David Breashears, as they scaled Mount Everest in 1996–a trip that happened to coincide with the famous ill-fated expedition led by Rob Hall.
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