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As part of an ongoing effort to reshape itself as a generalist agency, Kelley Habib John Integrated Marketing has formed a cultural tourism division.
The Boston shop has hired veteran museum and tourism marketer Clementine Brown as director of the recently created unit and last week announced a trio of assignments.
The new division will promote the Essex County Heritage Area as a tourist destination both inside and outside Massachusetts. It will also help launch and publicize School, a photo-essay published by Little Brown & Co.
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