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A pink plastic spoon as a pitchman and a new tagline make their debut in Deutsch LA’s first work for Baskin-Robbins. Two TV spots, breaking today, reposition the Glendale, Calif.-based client as a place for a snack anytime, not just on special occasions.
The pitchman/spoon is no ordinary utensil. It encourages working people to take a break from their stressful routines and enjoy a $1.99 Baskin-Robbins sundae.
In one spot, a tired executive is seen riding a subway car.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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