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A mild dose of sex appeal is combined with the more typical images of sunny beaches and relaxing vacation scenes in Duffy & Shanley’s latest print effort promoting Rhode Island as an attractive tourist destination. The new tagline urges visitors to “Get unstressed” in the Ocean State.
One execution in the campaign for the Rhode Island Office of Tourism features a woman discarding her jacket, as a hectic city scene gives way to a sandy beach and cloudless sky.
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