3 In Line For BBQ And Blues

Red, Hot & Blue, an Arlington, Va.-based restaurant chain, has narrowed its agency search to three shops: The Baker Group of Dallas, AbramsonEhrlichManes of Washington, D.C., and The Reeves Agency of Baltimore.
The budget is undisclosed; the client historically has not spent much on advertising. At the outset, the new agency will be following an existing strategy to retain current customers.
“We’re doing a grassroots, four-walls marketing plan,” said client marketing director Diane Trepper. She said there would be no media buys this year, and that the marketing plan would focus on in-store promotions and direct marketing.
Trepper also said that RH&B, with its pit barbecue menu and blues-style music, would be opening 100 new restaurants in the next four years.