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A parallel universe in which men give birth is the setup in a series of television spots now airing for the Sci-Fi Channel.
Created by Mullen, the 30- and 60-second commercials open with scenes from a hospital birthing room, with doctors shouting orders and nurses commanding, “Push!” The camera suddenly focuses on the red, strained, sweating face of the laboring parent–and it belongs to a man. As he holds his newborn child, his wife proudly leans over and congratulates him on a job well done.
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