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Wolf Group last week said Bob Barocci will lead its efforts to build a new network of integrated marketing communications companies in North America. Wolf Group is also in talks to buy a “midsized” New York shop, sources said. Wolf officials declined comment on the matter.
Barocci, president of Leo Burnett International in the 1980s and more recently president of Arnold Communications in Richmond, Va., takes the post of group executive vice president with Toronto-based Wolf.
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