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Campaign Puts a Modern Spin on Breakthrough 1960s Work
BOSTON–Arnold Communications’ five TV spots for Volkswagen of America’s New Beetle evoke the spirit of the bug’s ads from the ’60s and pairs it with special effects and some left-field ’90s rock choices.
Each spot shows the car–and little else–on a white background. The ads are differentiated mainly by their music (experimental beats from Spiritualized and ambient dubs from The Orb, for instance). Arnold is obviously hoping to repeat the success it had with “Da Da Da” for the Golf.
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