Washington Mutual Greets California, Florida Markets

Washington Mutual, which recently acquired Great Western Bank and American Savings, is breaking the ice in its new California and Florida markets with an outdoor, print and radio campaign from McCann-Erickson’s Seattle office.
The estimated $3 million effort introduces the Seattle-based financial institution to the new markets, including Great Western and American Savings customers. Starting in April, all those banks’ locations will be converted to Washington Mutual.
“Hello, Los Angeles! We’re Washington Mutual and we’ve brought gifts,” reads one print ad, offering free services such as checking and use of a teller.