Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

C-K Readies Tollway Campaign
CHICAGO–Cramer-Krasselt here next month launches a TV and radio campaign for the Illinois Tollway Authority’s new I-PASS system, which is set to replace manned booths and coin baskets in the coming year. The tollway assigned C-K a $1.5 million advertising and public relations project in August. The ad campaign mocks the old way of paying tolls, suggesting it caused such maladies as “coin-toss shoulder fatigue.”
Burnett Wins Motorola Account
CHICAGO–Motorola’s Semiconductor Products Sector unit in Phoenix awarded a new, estimated $35 million global account to Leo Burnett here.


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