Work To Call On Clients

Cabell Harris, who started Work in Richmond, Va., in 1994 as “an agency for agencies,” is shifting gears to go after his own clients.
“Each year our business was doing better and better,” Harris said of his decision to broaden the reach of his shop. “But I’m becoming invisible. The agencies are getting the credit and the time will come when I’m not getting calls; I’m not building any equity.”
Until now Harris’ focus was marketing his services, as well as those of a small group of creatives around the country, to shops.