AAA Taps Direct Shop

Hill, Holliday Direct was tapped to develop an integrated marketing campaign for the
American Automobile Association as the organization looks to strengthen its brand identity.
The shop, a unit of Hill, Holliday, Connors, Cosmopulos here was selected for the assignment by the national AAA office in Heathrow, Fla., after a review of undisclosed agencies, according to client representative Karen Pelczar. “We do not have an agency-of-record relationship,” she said.
Hill, Holliday Direct was retained to “investigate the development of creative concepts” on a project basis, Pelczar said.