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Air mattress marketer Select Comfort meets this week with five Minneapolis agencies vying for creative duties on its $10 million retail account.
The contenders are Peterson Milla Hooks, Gabriel Diericks Razidlo, Clarity Coverdale Fury, Campbell Mithun Esty and Kruskopf Olson, said Pam Schechtman, vice president of marketing for the Minneapolis company.
There is no incumbent, although Minneapolis shop Nelson-Henry has been handling projects for the company. Media is handled by Haworth Marketing Communications in Minneapolis.
While she declined to offer specifics about the review, Schechtman said the list will likely be narrowed to finalists before a winner is chosen.
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