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New England Contenders Battle for Health Insurer
BOSTON–Semifinalists have emerged in the review for the $4.5-6 million ad account of Blue Cross & Blue Shield of Massachusetts.
In contention are: Ingalls, Boston; Mintz & Hoke, Avon, Conn.; Barradas Yeaton & Wold, Portsmouth, N.H.; and the teams of Partners & Simons, Boston, with Pro Media, Natick, Mass., and Davis & Goransson with Western International Media, both Boston.
The competitors will be asked to make noncreative presentations, and finalists will be named in mid-February, said client representative Noreen Young.
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