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8 Shops in Review for Media Company
DALLAS–Children’s Television Workshop, creator of Sesame Street, is looking for an agency to help move it beyond its identification with the more than 30-year-old program.
In conjunction with Washington, D.C.-based consultancy Noral Group International, the client is currently reviewing eight agencies for its $4-5 million corporate branding account. CTW produces TV shows, books, magazines, software, toys and films marketed in 140 countries.
“We’ve done repositioning work to emphasize we are much more than television.
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