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BY Laura Rich and Bernhard Warner
Office Depot, which was the object of a failed takeover attempt by Staples last year, will take a dramatically different expansion tack later this month, with the launch of a fully transactional online store.
Office Depot Online will offer a full complement of office products for sale on the Web. According to Keith Butler, executive director of marketing and merchandising for the division, the venture’s primary objective is to build market share with Depot’s largest business demographic–the increasingly wired small office/home office crowd.
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