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Shocking Dog Story Not all ad-related stock-market deals involve agencies or media. A small company in Knoxville, Tenn., plans to go public to raise about $16 million, in part, to help pay for advertising. Radio Systems Corp. makes “electronic pet-containment” products–zapper collars mostly. Since 1991, the company has enjoyed an annual average compound rate of sales growth in excess of 40 percent. Its main product depends on a wire buried three inches below ground tracing a pet’s containment area.
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