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NetGravity, San Mateo, Calif., officially launches AdCenter today. The long-anticipated service allows small and mid-sized publishers to maintain a full schedule of advertisers via NetGravity’s ad management service on a reduced payment plan. As sites grow larger, they will be offered the standard NetGravity product at regular licensing rates.
Jack Serpa, former president of NorthStar Interactive, has been tapped to head up the newly formed new media unit at research firm Mediamark Research.
Modem Media, Westport, Conn.,
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