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Account Valued at $80 Mil. Over 18 Months
CHICAGO–Three agencies will pitch this week in a $50 million review for the Web-based travel site being developed by United, Delta, Northwest and Continental airlines.
J. Walter Thompson and FCB Worldwide, both Chicago, and TBWA/Chiat/Day, New York, are the finalists, sources said. The venture, due to launch in the second quarter, has not yet been named.
“We believe we have a superior consumer property, and we’re looking for an agency to help us in the positioning and brand identity,” said Ben Burnett, vice president at Boston Consulting Group’s Chicago office, the interim manager of the site.
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