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PepsiCo Narrows Search to 2 Contenders
NEW YORK–BBDO and Grey Advertising, both in New York, have been identified by sources as finalists in the review for PepsiCo’s estimated $170 million consolidated U.S. media planning and buying account. TN Media, Chicago, and DDB Needham, Dallas, have been eliminated.
Wells to Launch New Tagline for Heineken
NEW YORK–Wells BDDP here has created a new tagline for Heineken USA: “Heineken: Seek the truth. Brewed true since 1886,” sources said. It will replace, “Everything you hear is as authentic as their beer.”