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Sally Beauty Supply has chosen BJK&E in Irving, Texas, to develop a new image for its stores in a test market campaign.
Denton, Texas-based Sally Beauty Supply, which encompasses nearly 2,000 retail outlets nationwide, is asking BJK&E to develop newspaper and radio advertising, plus in-store promotions. The move coincides with the company’s recent hiring of Dieste & Partners in Dallas to create Latino test market television and radio commercials.
Billings were undisclosed. The client’s advertising expenditures have fluctuated in recent years, exceeding $1 million only in 1995 and 1997, according to Competitive Media Reporting.
Tom O’Connor, general manager of BJK&E, said the new business represents the third consumer or trade marketing account to enlist at the agency in the last few months.
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