Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DDB Needham here has launched its first new advertising campaign in two years for Promus Hotel Corp.’s Embassy Suites chain.
The effort, which includes a 30-second television spot and eight print ads, introduces the new tagline, “What a difference a stay makes.” The positioning marks the client’s first theme switch in seven years.
The television spot is set to the tune, “Don’t Fence Me In.” Opening on a shot of crowded homes, it later follows a man through a packed subway and other space-constraining settings before he enters his two-room Embassy Suites getaway.
The commercial ends on a visual of a hotel atrium and the toll-free reservations number.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in