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Susan Hoffman, partner and co-creative director of Wieden & Kennedy, will be leaving the agency’s Portland, Ore., headquarters soon to establish an office in London and lead the creative team there.
Wieden is scheduled to open the office April 1. A staff of about 10 will be hired to service Nike’s U.K. account. The athletic footwear company awarded the estimated $15 million business to Wieden in November following a review that included incumbent TBWA Simons Palmer and other undisclosed shops.
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