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Paradigm Communications has been assigned the $2.5 million account of the Bikes USA chain.
In addition to advertising, the Tampa, Fla., agency will handle public relations and promotions for the Alexandria, Va.-based retailer.
The account had been with The Bomstein Agency in Washington, D.C. The other two shops in the finals, according to Paradigm founder and partner Vince Fabrizzi, were West & Vaughan of Durham, N.C., and The Fiddler Group, also located in Washington.
The client’s 18 stores in Florida, Georgia, Maryland, North Carolina, Virginia and Washington offer a wide selection of bikes.
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