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Martin Chews on Lender’s Project From Kellogg
ATLANTA–The Martin Agency, which broke into Kellogg’s agency roster late last year, has been tapped to work on a project for the company’s Lender’s bagels brand, a Kellogg official confirmed. A Lender’s official said the Richmond, Va., agency’s assignment would have no immediate effect on the brand’s lead agency, J. Walter Thompson in Chicago. Ad spending for the brand was $11 million last year, down 19 percent from 1997, according to Competitive Media Reporting.
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