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Roster Shops Craft Post-Merger Campaign to Run Nationwide
BOSTON–Verizon Communications, the telecommunications giant formed through the merger of Bell Atlantic and GTE, last week broke a brand-building campaign designed to introduce the new company nationwide.
Spending for the August push was not disclosed, but the effort is believed to be budgeted in the eight-figure range.
Verizon roster shops The Lord Group, New York, Burrell Communications, Chicago, Temerlin McClain, Dallas, and La Agencia de Orci, Los Angeles, all contributed to the push, which has been expected [Adweek, June 22].
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