The TV Perils of Ron and Mike

Buddy Humor Begins at GSD&M for Pennzoil’s Gumout Spots
DALLAS–A new campaign for Pennzoil-Quaker State’s Gumout fuel additive features two buddies who can’t seem to die, no matter how often their car engine does.
In the first 30-second television commercial, from GSD&M in Austin, Texas, the car plunges off a cliff after failing to overtake a RV on a mountainous pass. The two occupants engage in a hilarious, midair diagnosis of the problem. “Whoa, I guess I came up a little short back there,” says Ron, the driver.
“I know I heard some engine hesitation as you tried to pass,” says his upside-down passenger, Mike.
“You sure?”
“You should have used Gumout,” Mike says, launching into a description of the fuel additive.