TBWA\Chiat\Day has been named lead agency for dotTV, an online source for Web addresses ending in .TV. Billings were estimated at $15-20 million.
The account will be handled out of the shop’s Playa del Rey, Calif., office. Print ads tagged “Are you ready for the new Internet?” are already breaking.
“This is a great opportunity to be part of launching the next-generation Internet,” said James Vincent, TBWA\C\D group account director, adding that the shop is “committed to helping dotTV in their efforts to build a powerful global brand.”
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