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New Brussels Outpost Would Service $50 Mil. Pan-European Account
NEW YORK–Messner Vetere Berger McNamee Schmetterer/Euro RSCG is in final negotiations with Volvo for the car maker’s $50 million pan-European creative account, sources said last week. The win would bring the agency’s total Volvo billings to $150 million and also necessitate the opening of an office overseas.
The pending appointment of MVBMS comes as the Ford-owned Swedish auto maker takes steps to consolidate the lion’s share of its $200 million European media account, divided among various local incumbents.
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