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Client: Mistic Beverage, White Plains, N.Y.
Agency: Deutsch, New York
Creative Directors: Kathy Delaney, Greg DiNoto
Art Director: Terre Nichols
Copywriter: Liz Gumbinner
Director: Wayne Isham
Producer: Sharon Hart
Deutsch faced the challenge of finding a fresh approach with an overexposed pitchman when client Mistic Beverage asked it to come up with new ads starring the Chicago Bulls’ Dennis Rodman. Rather than using Rodman as comic relief in a skit or as a bad boy made good, Deutsch decided to play up his eccentric ways.
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