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NEW YORK – Ted Sann is the ‘choice of a new generation’ of leadership at BBDO New York as last week he was promoted to chief creative officer in a move that defines succession at the $800-million-plus advertising agency and will be followed by a restructuring of its highly acclaimed creative department.
Sann, a 23-year BBDO veteran who is behind 10 years of Pepsi-Cola advertising, was formerly vice chairman/executive cd running one of the agency’s two creative teams.
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