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Toth Ramps Up Attitude, Fashion Sense in Ads for Hero Brand
NEW YORK–Toth Brand Imaging is returning Wrangler to TV after a three-year hiatus with ads mirroring contemporary attitudes and fashion sense.
Backed by more than $30 million, the effort for Wrangler’s Hero brand marks the first work for the client from Toth, Concord, Mass., which won the as-signment last fall. The effort represents Wrangler’s first TV creative in three years and its biggest print splash ever.
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