Hauser Advertising invited customers to belly up to the bar with Reelplay.com in Cannes.
Los Angeles-based Hauser designed 55 different promotional pieces for the Santa Monica, Calif.-based dot-com that were displayed along the Croissette in Cannes during the first three weeks of May–when the film festival crowd was at its height.
A key element of the campaign was sheer volume. “[Emerging companies] need to be seen. You’re going to want to put enough [materials] out there to stand out,” said agency principal Cliff Hauser.
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