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A Ford Delays Ads Until Strike Is Settled
LOS ANGELES–The striking actors’ unions scored a major victory Wednesday as the Ford Motor Co.
confirmed it has not shot and will not shoot commercials for its 2001 line of cars and trucks until the actors’ strike is settled. Ford, one of the nation’s leading advertisers, logged more than $600 million in media expenditures in 1998. The automaker is also a leading member of the Association of National Advertisers, the organization that negotiates commercial contracts with the Screen Actors Guild and the American Federation of Television & Radio Artists.
A CME Picks Up H&R Block
CHICAGO–Campbell Mithun Esty was awarded H&R Block’s $100 million global-marketing account over finalist DDB, Chicago.
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