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– Electronic Trading Network Picks Fallon
CHICAGO–Archipelago, a fledgling electronic stock trading network, selected Fallon McElligott as its agency of record. The Minneapolis shop will create a multimedia brand campaign as the Evanston, Ill. company moves to become a fully electronic national trading exchange that competes with the New York Stock Exchange and Nasdaq. Billings could go as high as $30 million, an agency representative said.
– Y&R Declines to Pitch Block
CHICAGO–Young & Rubicam here will not participate in H&R Block’s $100 million global advertising review.


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