$35 Mil. in Play; Client Seeks ‘Big Idea’ for Lagging Hotel Brand
NEW YORK–Two agencies are expected to make creative pitches to Wyndham Hotels & Resorts this week, sources said. The winner will walk away with an estimated $35 million account.
The finalists for the business are TBWA\Chiat\Day, Playa del Rey, Calif., and Kirshenbaum Bond & Partners, New York, sources said. Rapp Collins Worldwide, New York, also was invited to pitch, but withdrew due to a heavy workload, sources said.
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