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At first glance, Pittsburgh does not seem to be the most promising place for the headquarters of a computer network marketer.
A new spot for FORE Systems from Anderson & Lembke in New York, however, turns the city’s blue-collar history into a point of differentiation for the high-tech client.
The spot (shown here) uses footage of steel foundries and denim-clad workers smelting ore. Those images meld with modern-day shots of a doctor attending to a pregnant woman and a group of business types in a boardroom.
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