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Off the Field Skills Are Lacking in FCB Ads
SAN FRANCISCO–For sports junkies wondering just what highly paid jocks can do away from the game, a new ad campaign may offer some answers.
The sports marketing group at FCB Worldwide, San Francisco, has stepped up to the plate and created its second season-long campaign for the Oakland Athletics of Major League Baseball. Billings are $3 million.
Last season’s six TV ads featured vignettes introducing the young team’s players.
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