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Big Bang Idea Engineering encourages consumers to “Take control of your music” in a campaign for MusicMatch.com.
The $3-5 million print, online and radio campaign is the San Diego agency’s first for MusicMatch.com, Rancho Bernardo, Calif., since winning the account in a review in April.
“MusicMatch is a way to facilitate Internet music, and Internet music is about getting exactly what you want,” said Wade Koniakowsky, Big Bang co-creative director.
Three 60-second radio spots will air on rock, alternative and pop stations in 10-15 major markets.
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