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Becomes Semifinalist for HomeRuns.com
BOSTON–McKinney & Silver is one of six shops that emerged last week as semifinalists in the review for the $10 million advertising account of HomeRuns.com.
Also vying for the assignment in addition to the Raleigh, N.C., shop are: Deutsch Boston, pitching with its New York office; Carmichael Lynch, Minneapolis; Campbell-Ewald, Warren, Mich.; and Gotham and Grey Advertising, both New York, said Skip Pile, chairman of Pile and Co., the Boston consulting firm overseeing the search.
A cut to three or four finalists will be made before the end of the month.
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