Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Tout P&G, Petopia
Striking a blow for clean freaks and animal lovers everywhere, Extempo, a technology company that develops intelligent interactive guides for Web sites, today launched a Mr. Clean character created for the Procter & Gamble icon and a Virtual Jack dog character designed for Petopia.com.
The Mr. Clean character, located at www.mrclean.com, answers burning questions such as “How do I get the mold out of my tile grout?” Virtual Jack, who resides at www.petopia.com, offers Netsurfers a unique take on a dog’s life.
“We get thousands of cleaning-type questions every month on our phone lines,” said Damon Jones, a spokesman for Cincinnati-based Procter & Gamble.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in