hotline

A Toyota Pairs Oasis, Saatchi for Campaign LOS ANGELES--Toyota Motor Sales USA has tapped lead agency Saatchi & Saatchi Los Angeles along with Oasis Advertising to handle the launch of an advertising campaign for its Prius hybrid gas/electric vehicle. The model will go on sale in the middle of this year. Oasis, New York, which has teamed with Toyota on corporate image work since 1993, recently developed a corporate print campaign for the Torrance, Calif.-based automaker highlighting the Prius. It was unclear how duties for this new project would be divided. Saatchi remains Toyota's lead agency. A JSM+ Enters a New Epoch LOS ANGELES--JSM+ Communications has launched an estimated $3-4 million print and outdoor campaign for Internet service provider Epoch Internet. The Santa Monica, Calif., agency recently won the account of the Costa Mesa, Calif., client. A Tonic 360 Taps Powell as Media Director SAN FRANCISCO--Doug Powell, 40, has joined Tonic 360 as media director, a new position. He joins the San Francisco agency from crosstown agency FCB Worldwide, where he served as a senior vice president/media director. Powell, an industry veteran of more than 17 years, began his advertising career at FCB in Chicago. A Reviews Roundup ... Italia Still in LJS Net Fast-food seafood chain Long John Silver's is in talks with at least seven agencies, according to sources, for the creative portion of its $35 million account. Italia/Gal, Los Angeles, is competing against Crispin Porter & Bogusky, Miami; Campbell Mithun Esty and Fallon McElligott, both Minneapolis; Campbell-Ewald, Warren, Mich.; Temerlin McClain, Irving, Texas; and possibly others, said sources. Doe-Anderson Advertising and Public Relations, Louisville, Ky., did not defend the account. ... Juno Online Services is seeking an agency to handle its $20 million account. AAR/Bob Wolf & Partners, Los Angeles and New York, is the consultant. DDB, New York, is defending the business. A Accounts Roundup ... Y&R Catches Dot.com Neoforma.com, a Web site selling medical supplies and equipment, has tapped Young & Rubicam to handle its national advertising account. The agency's San Francisco office will handle the estimated $10 million business. Burson-Marsteller, a Y&R unit, will handle public relations for the client. ... Friendly Ice Cream has tapped San Francisco-based Terry Heffernan Films to handle a campaign that will hit the airwaves in March. Billings are an estimated $15-20 million. ... SkillsVillage.com, an Internet service that helps connect workers with corporate employers, has named Duncan/Channon, San Rafael, Calif., as its agency of record. Billings are estimated at $10 million. Print ads will break in March, followed by online and radio. ... Matthews/Mark will develop a $5 million national brand identity campaign for loanGenie.com, which provides first-time mortgages, refinancing and auto and vacation loans. The San Diego agency recently picked up the Santa Ana, Calif., client

Brand Marketing

hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff