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N.C. Shop Will Promote New Dry-Cleaning Process, Retail Chain
ATLANTA–Howard, Merrell & Partners has been appointed the first agency of record for Micell Technologies, creator of a new dry-cleaning process being introduced through its Hangers Cleaners retail franchises.
Annual billings were estimated at $6-10 million.
The decision comes after a review that included three other agencies. Micell Technologies president Kirk Kinsell confirmed two North Carolina shops were involved: McKinney & Silver in Raleigh and Trone Advertising in Greensboro.
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