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PetPlace.com, a new site that is aligned with Pets.com, has selected BBDO as its agency of record.
The client estimates that it will spend $25 million on advertising, which will begin rolling out in the second quarter.
PetPlace.com was founded by Dr. Jon Rappaport, a veterinarian who owns a group of veterinary facilities in Florida, called Florida Animal Health Hospitals.
Scott Messinger, chief marketing officer with PetPlace.com said the agency conducted an informal review. “We spoke to many agencies,” said Rappaport who declined to identify the candidates.
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